Design that Sparks Interest

From eye-catching logos and website design to direct mail campaigns, internet advertising and graphic design, my creative work stands out and gets results.

When you partner with me, you get much more than an art director. You get a dedicated professional with over 14 years of experience at New York City advertising agencies.

I bring strong conceptual and strategic thinking, design expertise and a passion for the visual arts to every project I work on. My goal is to help you turn heads, impress clients and win customers.

Print Ad / Poster

This ad for BMW Financial Services helps reinforce the brand to BMW employees and convey a sense of pride from working for them.

Copywriter: Steven Berkowitz

Website Design

Campbell’s cares, and to give back to the community they restored historic barns, planted community gardens, built greenhouses and donated $500,000 to the National FFA Organization.

Click here to view the website.

Print Ad

In this stylized ad campaign people go on doing the things they love while living with HIV.

Print Ad / Poster

This MINI poster helps reinforce branding and pride for employees. In the fun MINI look and voice, the image of the MINI motorer and the headline spell freedom for anyone who wants to drive a MINI by offering great financing.

Copywriter: Steven Berkowitz

Print Ad / Poster

This is one of a series of posters for BMW Financial Services, intended to help reinforce the brand to BMW employees and to convey a sense of pride from working for BMW.

Copywriter: Steven Berkowitz

Interactive Kiosk Design

This kiosk was designed as a tool for acquiring new BMW Card customers at dealerships. It would simulate a driving video game, awarding points that could be transferred to a credit card. It would even dispense a temporary card right on site.

Click here to view the interactive kiosk.

Website Design

Campbell’s was so excited about their new look and their new ingredients they threw a sweepstakes encouraging their customers to try something new.

Vehicle Graphic Design

Getting your hands on a MINI is easier than you think thanks to MINI Financial Services. This car wrap was used in the “MINI Takes the States” cross country road trip, a rally for MINI enthusiasts.

Credit Card Design

These BMW card designs are sleek like the car with clear plastic in areas. The center card actually features an L.E.D. that displays the points accrued by the cardmember.

Direct Mail

This season-ticket deal for the NY Knicks only comes along once in a blue (and orange) moon.

Copywriter: Frank Trani

Brochure Design

BMW recognizes the best of the best of their sales force with its “Profiles in Achievement” program. This piece builds the excitement for those who participate, with a chance to win prizes, including a BMW lease, an all-expense-paid trip of a lifetime or $100,000 cash.