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Portfolio/Direct Mail Advertsing

Self Mailer Design

advertising designThis season-ticket deal for the NY Knicks only comes along once in a blue (and orange) moon.

Copywriter: Frank Trani

Direct Mail Campaign

advertising designA friendly reminder for customers to use their MINI Card and score some big bonus points.

Copywriter: Steven Berkowitz

Direct Mail Campaign

advertising designSynergistic with our award winning Aetna Medicare campaign, these pieces address common concerns of retirees and caregivers.

Copywriter: Karen Heller

Direct Mail Campaign

advertising designBMW Card members benefit like no other with a limited time offer of a savings of $25 when they use their BMW card.

Copywriter: Steven Berkowitz

Direct Mail Campaigns

mail advertisingAs part of the integrated Liberty Mutual “responsible” campaign, this package shows responsible drivers and a Liberty agent rewarding them.

Copywriter: Gail Duncan

Direct Mail Campaign

mail advertisingThis informative package focuses on the successes other men experienced with Viagra and tells recipients, “you’re not alone” when it comes to erectile dysfunction.

Copywriter: Frank Trani

Direct Mail Campaign

mail advertisingThis mailing targets high GPA college students or graduates to stand among the very best and join the elite ranks of the Navy Nuclear Propulsion Officer Program.

Copywriter: Roz Cundell

Direct Mail Campaign

mail advertisingThis package tells recipients with insurance through BMW, their heart will race only when driving you car, not opening their insurance bill.

Copywriter: Steven Berkowitz

Direct Mail Campaign

mail advertisingThis postcard reminds customers to use their BMW card for purchases during the holiday season and receive a $25 or $50 credit.

Copywriter: Steven Berkowitz

Self Mailer Design

mail advertisingThis package is part of a campaign for LasikPlus and plays on the fact that everybody loses their glasses, but this time they can lose them for good by getting LasikPlus surgery.

Copywriter: Karen Heller

Direct Mail Campaign

mail advertisingThis package tells Medicare recipients they can get more of the important medical and prescription drug benefits they need with an Aetna Medicare Advantage plan.

Copywriter: Gail Duncan

Direct Mail Campaign

mail advertisingThisĀ  package for NewPower helps take the suspense out of opening your gas bill by offering a fixed rate for 3 years.

Direct Mail Campaign

mail advertisingBMW’s come with great accessories, auto insurance being one of them. This package tells prospects how BMW Performance Insurance can be tailored to their needs, with great savings.

Copywriter: Jim Smith

Direct Mail Campaign

mail advertisingBecause Mother nature can sometimes be cruel when it comes to your home or auto, Liberty Mutual covers customers wherever they live.

Copywriter: Jim Smith

Direct Mail Campaign

mail advertisingThis package is the third mailing to high school students, with a sense of urgency that it’s time to decide where they will go after graduation. The Navy leads the way to success.

Copywriter: Steven Berkowitz

Art Director - Graphic - Web Designer

I am a seasoned professional in concept and design as well as marketing strategies for direct response and interactive advertising campaigns. As a freelance consultant, I bring my professional design and web development skills to your agency or small business.

Please don't forget to check out my flash website design.

Testimonials

Paul offers a unique perspective on art direction in direct and digital marketing. His success at G2 is a reflection of his deep understanding of marketing principle, direct marketing practice, and digital vision. He can offer extensive integrated marketing experience across many industries. — Bob Traino – SVP, Business Development – G2