Print Ad / Poster
This ad for BMW Financial Services helps reinforce the brand to BMW employees and convey a sense of pride from working for them.
Copywriter: Steven Berkowitz
Print Ad
In this stylized ad campaign people go on doing the things they love while living with HIV.
Print Ad / Poster
This MINI poster helps reinforce branding and pride for employees. In the fun MINI look and voice, the image of the MINI motorer and the headline spell freedom for anyone who wants to drive a MINI by offering great financing.
Copywriter: Steven Berkowitz
Print Ad / Poster
This is one of a series of posters for BMW Financial Services, intended to help reinforce the brand to BMW employees and to convey a sense of pride from working for BMW.
Copywriter: Steven Berkowitz
Print Ad
This campaign shows that joining the Navy, doing “cool stuff” and getting paid for it is a pretty nice gig.
Copywriter: Randy Stone
Poster
The M&M’s Green Character is “all that” and a bag of red hots! This poster is a fold-out that was delivered in a magalog mailing to M&M’s customers to let them in on the fun and boost sales of M&M merchandise.
Copywriter: Ilene Malakoff
Print Ad
An affiliate of Liberty Mutual, Subaru Advantage Insurance offers their customers custom insurance packages that fit their lifestyle.
Copywriter: Jim Smith
Print Ad
This ad is part of a campaign for LasikPlus and plays on the fact that everybody loses their glasses, but this time they can lose them for good by getting LasikPlus surgery.
Copywriter: Karen Heller
Print Ad
Fighting a bad sinus infection can be tough. Using the antibiotic AugmentinXR helps sufferers break through colds and get on with their lives.
Copywriter: Banning Repplier
Print Ad / Poster
The MINI Cooper S is chomping at the bit. This poster asks, do you have what it takes to get behind the wheel? Lease one today and feel the power for yourself.
Copywriter: Steven Berkowitz
Print Ad
This campaign features two ads. The first ad is a thank you note written to the foundation. It starts with the handwriting indicating the person was struggling. Toward the end of the note, the handwriting gets clearer. The second ad features a Jack Benny quote from an award ceremony talking about his arthritis.
Copywriter: Tony Lamont
Print Ad / Poster
This point of sale poster for Subaru dealers offers clients Subaru Advantage Insurance by Liberty Mutual – custom insurance packages that fit their lifestyle.
Copywriter: Jim Smith
Print Ad / Poster
This Motorrad poster shows the motorcycle enthusiast at his workplace. If you want that motorcycle you’ve been dreaming of, BMW Financial Services can help.
Copywriter: Steven Berkowitz
Print Ad
This MINI Motorer is not to be messed with. Sporting her tattoo of her MINI credit card, she can trick out her ride quick fast in a hurry.
Copywriter: Steven Berkowitz
Print Ad / Poster
This lifestyle poster for BMW Financial Services delivers the tone of the car when it’s actually speaking about the financing.
Copywriter: Steven Berkowitz
Print Ad / Poster
This poster was part of the new business pitch for MINI Financial Services. It showed the client that we were as enthusiastic to work for them as this young man in the photo. Another major contributor to the win was the kiosk in my interactive section.
Copywriter: Holly Pavlika
Print Ad / Poster
The minds behind BMW’s engineering are, in fact, brilliant. But what about the the minds behind their financing? This poster is one of many used by BMW to help boost brand awareness to new hires and instill an overall sense of pride from working for them.
Copywriter: Steven Berkowitz
