Category: Direct Mail
Tags: Advertising, Art Director, Campaigns, Direct, Direct Mail, Experience, Healthcare
This package is part of a campaign for LasikPlus and plays on the fact that everybody loses their glasses, but this time they can lose them for good by getting LasikPlus surgery.
Copywriter: Karen Heller
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I had the pleasure of working with Paul on a number of projects while we worked together at Rapp Collins. I was the account manager on the US Navy, and he was the art director on my creative team. Paul had a great way of taking strategic and client direction and executing it in a way that was innovative, on target, smart, and in most cases, held that “wow factor”. He is a great collaborator, talented and professional. I would work with him again in a second.
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