Category: Featured Creative | Print
Tags: Advertising, Art Director, Campaigns, Experience, Financial Services, Print
This ad for BMW Financial Services helps reinforce the brand to BMW employees and convey a sense of pride from working for them.
Copywriter: Steven Berkowitz
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I had the pleasure of working with Paul on a number of projects while we worked together at Rapp Collins. I was the account manager on the US Navy, and he was the art director on my creative team. Paul had a great way of taking strategic and client direction and executing it in a way that was innovative, on target, smart, and in most cases, held that “wow factor”. He is a great collaborator, talented and professional. I would work with him again in a second.
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