Design that Sparks Interest
From eye-catching logos and website design to direct mail campaigns, internet advertising and graphic design, my creative work stands out and gets results.
When you partner with me, you get much more than an art director. You get a dedicated professional with over 14 years of experience at New York City advertising agencies.
I bring strong conceptual and strategic thinking, design expertise and a passion for the visual arts to every project I work on. My goal is to help you turn heads, impress clients and win customers.
Banner Ad
To create synergy with Swanson’s current TV campaign, these steamy banner ads were what was on the menu.
Print Ad / Poster
This ad for BMW Financial Services helps reinforce the brand to BMW employees and convey a sense of pride from working for them.
Copywriter: Steven Berkowitz
Print Ad
In this stylized ad campaign people go on doing the things they love while living with HIV.
Print Ad / Poster
This MINI poster helps reinforce branding and pride for employees. In the fun MINI look and voice, the image of the MINI motorer and the headline spell freedom for anyone who wants to drive a MINI by offering great financing.
Copywriter: Steven Berkowitz
Print Ad / Poster
This is one of a series of posters for BMW Financial Services, intended to help reinforce the brand to BMW employees and to convey a sense of pride from working for BMW.
Copywriter: Steven Berkowitz
Banner Ads
These banners are hot! And so was the deadline. From concept to completion, 18 of these little pixel-packing powerhouses made it to the media company in record time.
Copywriter: Howard Friedman
Direct Mail
This season-ticket deal for the NY Knicks only comes along once in a blue (and orange) moon.
Copywriter: Frank Trani
Brochure Design
BMW recognizes the best of the best of their sales force with its “Profiles in Achievement” program. This piece builds the excitement for those who participate, with a chance to win prizes, including a BMW lease, an all-expense-paid trip of a lifetime or $100,000 cash.
Copywriter: Ian McAllister
Banner Ad
Liberty is responsible. Just like the teachers educating our children. Through Liberty and Pearson Education, teachers could win a full scholarship for their Masters degree.
Copywriter: Ian McAllister
Direct Mail
This package tells recipients with insurance through BMW, their heart will race only when driving you car, not opening their insurance bill.
Copywriter: Steven Berkowitz
Print Ad
This campaign shows that joining the Navy, doing “cool stuff” and getting paid for it is a pretty nice gig.
Copywriter: Randy Stone
Page Takeover Banner Ad
In this page takeover the steaming banner ad borrows some letters from the web page for it’s headline.
Banner Ad
Campbell’s was so excited about their new look and their new ingredients they threw a sweepstakes encouraging their customers to try something new.
Experience
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Buckslip Design
This credit card statement insert informs BMW FS customers about paperless statements and how they can help do their part in saving our environment.
Copywriter: Steven Berkowitz
Buckslip Design
For the same amount of time as a coffee break, recipients can call for a free rate quote from Liberty Mutual. And their coffee is free!
Copywriter: Jim Smith
Buckslip Design
The Liberty Mutual Coach of the Year Award for college football coaches recognizes that academic standings mean as much as division standings. This act of responsibility gets awarded with $50,000 toward a charity of his choice and a $20,000 grant donated to his school.
Copywriter: Jim Smith
Buckslip Design
This piece for Subaru Advantage Insurance through Liberty Mutual informs customers that if their bike gets stolen, Subaru willl pay for the loss and waive the deductible.
Copywriter: Jim Smith
Brochure Design
If you don’t know what Sonic ID is, it is a sound that represents a company. Sort of an audio logo. This guide, with a CD enclosed, gives direction on how to use the Sonic ID for Crestor. This piece Won the 2004 RX Club award of excellence.
Copywriter: James Frankel
