If you don’t know what Sonic ID is, it is a sound that represents a company. Sort of an audio logo. This guide, with a CD enclosed, gives direction on how to use the Sonic ID for Crestor. This piece Won the 2004 RX Club award of excellence.
Copywriter: James Frankel
I am a seasoned professional in concept and design as well as marketing strategies for direct response and interactive advertising campaigns. As a freelance consultant, I bring my professional design and web development skills to your agency or small business.
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Paul is a talented designer who “gets” the central focus of direct response advertising: results, sales, increased share of wallet. He is also a quick thinker able to present comps for review in record time.
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