Poster Design
This is one of a series of posters for BMW Financial Services, intended to help reinforce the brand to BMW employees and to convey a sense of pride from working for BMW.
Copywriter: Steven Berkowitz
Direct Mail Campaign
Synergistic with our award winning Aetna Medicare campaign, these pieces address common concerns of retirees and caregivers.
Copywriter: Karen Heller
Direct Mail Campaigns
As part of the integrated Liberty Mutual “responsible” campaign, this package shows responsible drivers and a Liberty agent rewarding them.
Copywriter: Gail Duncan
Direct Mail Campaign
This informative package focuses on the successes other men experienced with Viagra and tells recipients, “you’re not alone” when it comes to erectile dysfunction.
Copywriter: Frank Trani
Direct Mail Campaign
This mailing targets high GPA college students or graduates to stand among the very best and join the elite ranks of the Navy Nuclear Propulsion Officer Program.
Copywriter: Roz Cundell
Direct Mail Campaign
This package tells recipients with insurance through BMW, their heart will race only when driving you car, not opening their insurance bill.
Copywriter: Steven Berkowitz
Self Mailer Design
This package is part of a campaign for LasikPlus and plays on the fact that everybody loses their glasses, but this time they can lose them for good by getting LasikPlus surgery.
Copywriter: Karen Heller
Direct Mail Campaign
This package for NewPower helps take the suspense out of opening your gas bill by offering a fixed rate for 3 years.
Direct Mail Campaign
BMW’s come with great accessories, auto insurance being one of them. This package tells prospects how BMW Performance Insurance can be tailored to their needs, with great savings.
Copywriter: Jim Smith
Direct Mail Campaign
Because Mother nature can sometimes be cruel when it comes to your home or auto, Liberty Mutual covers customers wherever they live.
Copywriter: Jim Smith
Direct Mail Campaign
This package is the third mailing to high school students, with a sense of urgency that it’s time to decide where they will go after graduation. The Navy leads the way to success.
Copywriter: Steven Berkowitz
Email Advertising Campaign
This email directed you to a micro site we developed for parents and new teen drivers covering the issues they might encounter along the way.
Copywriter: Jim Smith
Web Design
From her famous scene on the beach to her latest health awareness campaign, Ursula Andress is saying Dr. No to osteoporosis.
Banner Ad Campaign
This campaign uses movie trivia as a device to engage the user and get them to sign up for Blockbuster Online.
Magazine Ad Campaign
This campaign shows that joining the Navy, doing “cool stuff” and getting paid for it is a pretty nice gig.
Copywriter: Randy Stone
Print Ad
This ad is part of a campaign for LasikPlus and plays on the fact that everybody loses their glasses, but this time they can lose them for good by getting LasikPlus surgery.
Copywriter: Karen Heller
Magazine Ads
This campaign features two ads. The first ad is a thank you note written to the foundation. It starts with the handwriting indicating the person was struggling. Toward the end of the note, the handwriting gets clearer. The second ad features a Jack Benny quote from an award ceremony talking about his arthritis.
Copywriter: Tony Lamont
Poster Design
This Motorrad poster shows the motorcycle enthusiast at his workplace. If you want that motorcycle you’ve been dreaming of, BMW Financial Services can help.
Copywriter: Steven Berkowitz

















