Design that Sparks Interest
From eye-catching logos and website design to direct mail campaigns, internet advertising and graphic design, my creative work stands out and gets results.
When you partner with me, you get much more than an art director. You get a dedicated professional with over 14 years of experience at New York City advertising agencies.
I bring strong conceptual and strategic thinking, design expertise and a passion for the visual arts to every project I work on. My goal is to help you turn heads, impress clients and win customers.
Direct Mail
This season-ticket deal for the NY Knicks only comes along once in a blue (and orange) moon.
Copywriter: Frank Trani
Direct Mail
This package tells recipients with insurance through BMW, their heart will race only when driving you car, not opening their insurance bill.
Copywriter: Steven Berkowitz
Experience
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Buckslip Design
This credit card statement insert informs BMW FS customers about paperless statements and how they can help do their part in saving our environment.
Copywriter: Steven Berkowitz
Buckslip Design
For the same amount of time as a coffee break, recipients can call for a free rate quote from Liberty Mutual. And their coffee is free!
Copywriter: Jim Smith
Buckslip Design
The Liberty Mutual Coach of the Year Award for college football coaches recognizes that academic standings mean as much as division standings. This act of responsibility gets awarded with $50,000 toward a charity of his choice and a $20,000 grant donated to his school.
Copywriter: Jim Smith
Buckslip Design
This piece for Subaru Advantage Insurance through Liberty Mutual informs customers that if their bike gets stolen, Subaru willl pay for the loss and waive the deductible.
Copywriter: Jim Smith
Direct Mail
A friendly reminder for customers to use their MINI Card and score some big bonus points.
Copywriter: Steven Berkowitz
Direct Mail
Synergistic with our award winning Aetna Medicare campaign, these pieces address common concerns of retirees and caregivers.
Copywriter: Karen Heller
Direct Mail
BMW Card members benefit like no other with a limited time offer of a savings of $25 when they use their BMW card.
Copywriter: Steven Berkowitz
Direct Mail
As part of the integrated Liberty Mutual “responsible” campaign, this package shows responsible drivers and a Liberty agent rewarding them.
Copywriter: Gail Duncan
Direct Mail
This informative package focuses on the successes other men experienced with Viagra and tells recipients, “you’re not alone” when it comes to erectile dysfunction.
Copywriter: Frank Trani
Direct Mail
This mailing targets high GPA college students or graduates to stand among the very best and join the elite ranks of the Navy Nuclear Propulsion Officer Program.
Copywriter: Roz Cundell
Direct Mail
This postcard reminds customers to use their BMW card for purchases during the holiday season and receive a $25 or $50 credit.
Copywriter: Steven Berkowitz
Direct Mail
This package is part of a campaign for LasikPlus and plays on the fact that everybody loses their glasses, but this time they can lose them for good by getting LasikPlus surgery.
Copywriter: Karen Heller
Direct Mail
This package tells Medicare recipients they can get more of the important medical and prescription drug benefits they need with an Aetna Medicare Advantage plan.
Copywriter: Gail Duncan
Direct Mail
BMW’s come with great accessories, auto insurance being one of them. This package tells prospects how BMW Performance Insurance can be tailored to their needs, with great savings.
Copywriter: Jim Smith
Direct Mail
Because Mother nature can sometimes be cruel when it comes to your home or auto, Liberty Mutual covers customers wherever they live.
Copywriter: Jim Smith
Direct Mail
This package is the third mailing to high school students, with a sense of urgency that it’s time to decide where they will go after graduation. The Navy leads the way to success.
Copywriter: Steven Berkowitz
