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Tag: Direct

Experience

Agencies

Here & There
G2 Direct & Digital
Grey Healthcare Group
Rapp Collins Worldwide
Freelance Art Director
Senior Art Director
Art Director
Junior Art Director
‘08 – Present
‘05 – ‘08
‘03 – ‘05
‘98 – ‘03

Clients

MINI Cooper
The Onion
Bank of America
BMW
Liberty Mutual
Netbank
New York Knicks
Crestor
Youthcare Foundation
Refacto
Radio Shack
Actonel
Blockbuster
Nuvigil
Mercedes Benz
Sutent
Exxon/Mobil
Kaiser Permanente
Simdax
M&M’s
Pfizer
Citizens Bank
Fairmarket
Amicus
United States Navy
Juno
SFX.com
LasikPlus
Subaru
Orbitz.com
Arthritis Foundation
Citibank
Aetna
New Power
Cingular
Aclasta

Technical Skills

Photoshop, Illustrator, Indesign, Quark, Flash, Dreamweaver,
XHTML, CSS, SEO

Education

Fashion Institute of Technology, SUNY Farmingdale

Brochure Design

advertising designIf you don’t know what Sonic ID is, it is a sound that represents a company. Sort of an audio logo. This guide, with a CD enclosed, gives direction on how to use the Sonic ID for Crestor. This piece Won the 2004 RX Club award of excellence.

Copywriter: James Frankel

Self Mailer Design

advertising designThis season-ticket deal for the NY Knicks only comes along once in a blue (and orange) moon.

Copywriter: Frank Trani

Direct Mail Campaign

advertising designA friendly reminder for customers to use their MINI Card and score some big bonus points.

Copywriter: Steven Berkowitz

Direct Mail Campaign

advertising designSynergistic with our award winning Aetna Medicare campaign, these pieces address common concerns of retirees and caregivers.

Copywriter: Karen Heller

Direct Mail Campaign

advertising designBMW Card members benefit like no other with a limited time offer of a savings of $25 when they use their BMW card.

Copywriter: Steven Berkowitz

Direct Mail Campaigns

mail advertisingAs part of the integrated Liberty Mutual “responsible” campaign, this package shows responsible drivers and a Liberty agent rewarding them.

Copywriter: Gail Duncan

Direct Mail Campaign

mail advertisingThis informative package focuses on the successes other men experienced with Viagra and tells recipients, “you’re not alone” when it comes to erectile dysfunction.

Copywriter: Frank Trani

Direct Mail Campaign

mail advertisingThis mailing targets high GPA college students or graduates to stand among the very best and join the elite ranks of the Navy Nuclear Propulsion Officer Program.

Copywriter: Roz Cundell

Direct Mail Campaign

mail advertisingThis package tells recipients with insurance through BMW, their heart will race only when driving you car, not opening their insurance bill.

Copywriter: Steven Berkowitz

Direct Mail Campaign

mail advertisingThis postcard reminds customers to use their BMW card for purchases during the holiday season and receive a $25 or $50 credit.

Copywriter: Steven Berkowitz

Self Mailer Design

mail advertisingThis package is part of a campaign for LasikPlus and plays on the fact that everybody loses their glasses, but this time they can lose them for good by getting LasikPlus surgery.

Copywriter: Karen Heller

Direct Mail Campaign

mail advertisingThis package tells Medicare recipients they can get more of the important medical and prescription drug benefits they need with an Aetna Medicare Advantage plan.

Copywriter: Gail Duncan

Direct Mail Campaign

mail advertisingThis  package for NewPower helps take the suspense out of opening your gas bill by offering a fixed rate for 3 years.

Direct Mail Campaign

mail advertisingBMW’s come with great accessories, auto insurance being one of them. This package tells prospects how BMW Performance Insurance can be tailored to their needs, with great savings.

Copywriter: Jim Smith

Direct Mail Campaign

mail advertisingBecause Mother nature can sometimes be cruel when it comes to your home or auto, Liberty Mutual covers customers wherever they live.

Copywriter: Jim Smith

Direct Mail Campaign

mail advertisingThis package is the third mailing to high school students, with a sense of urgency that it’s time to decide where they will go after graduation. The Navy leads the way to success.

Copywriter: Steven Berkowitz

Email Advertising Campaign

email advertising, email newsletter design, email blastsThis email directed you to a micro site we developed for parents and new teen drivers covering the issues they might encounter along the way.

Copywriter: Jim Smith

Art Director - Graphic - Web Designer

I am a seasoned professional in concept and design as well as marketing strategies for direct response and interactive advertising campaigns. As a freelance consultant, I bring my professional design and web development skills to your agency or small business.

Please don't forget to check out my flash website design.

Testimonials

Paul was probably the best art director I worked with at Rapp. He’s definitely the most talented and had the best design ideas. Sometimes they weren’t recognized as such because when you’re two steps ahead of people they tend to not get it right away. Paul is a good guy too. Fun to work with and enthusiastic when it came to creating exciting advertising. — Will Adam – Senior Copywriter – Bridge Worldwide