Experience
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Brochure Design
If you don’t know what Sonic ID is, it is a sound that represents a company. Sort of an audio logo. This guide, with a CD enclosed, gives direction on how to use the Sonic ID for Crestor. This piece Won the 2004 RX Club award of excellence.
Copywriter: James Frankel
Self Mailer Design
This season-ticket deal for the NY Knicks only comes along once in a blue (and orange) moon.
Copywriter: Frank Trani
Direct Mail Campaign
A friendly reminder for customers to use their MINI Card and score some big bonus points.
Copywriter: Steven Berkowitz
Direct Mail Campaign
Synergistic with our award winning Aetna Medicare campaign, these pieces address common concerns of retirees and caregivers.
Copywriter: Karen Heller
Direct Mail Campaign
BMW Card members benefit like no other with a limited time offer of a savings of $25 when they use their BMW card.
Copywriter: Steven Berkowitz
Direct Mail Campaigns
As part of the integrated Liberty Mutual “responsible” campaign, this package shows responsible drivers and a Liberty agent rewarding them.
Copywriter: Gail Duncan
Direct Mail Campaign
This informative package focuses on the successes other men experienced with Viagra and tells recipients, “you’re not alone” when it comes to erectile dysfunction.
Copywriter: Frank Trani
Direct Mail Campaign
This mailing targets high GPA college students or graduates to stand among the very best and join the elite ranks of the Navy Nuclear Propulsion Officer Program.
Copywriter: Roz Cundell
Direct Mail Campaign
This package tells recipients with insurance through BMW, their heart will race only when driving you car, not opening their insurance bill.
Copywriter: Steven Berkowitz
Direct Mail Campaign
This postcard reminds customers to use their BMW card for purchases during the holiday season and receive a $25 or $50 credit.
Copywriter: Steven Berkowitz
Self Mailer Design
This package is part of a campaign for LasikPlus and plays on the fact that everybody loses their glasses, but this time they can lose them for good by getting LasikPlus surgery.
Copywriter: Karen Heller
Direct Mail Campaign
This package tells Medicare recipients they can get more of the important medical and prescription drug benefits they need with an Aetna Medicare Advantage plan.
Copywriter: Gail Duncan
Direct Mail Campaign
This package for NewPower helps take the suspense out of opening your gas bill by offering a fixed rate for 3 years.
Direct Mail Campaign
BMW’s come with great accessories, auto insurance being one of them. This package tells prospects how BMW Performance Insurance can be tailored to their needs, with great savings.
Copywriter: Jim Smith
Direct Mail Campaign
Because Mother nature can sometimes be cruel when it comes to your home or auto, Liberty Mutual covers customers wherever they live.
Copywriter: Jim Smith
Direct Mail Campaign
This package is the third mailing to high school students, with a sense of urgency that it’s time to decide where they will go after graduation. The Navy leads the way to success.
Copywriter: Steven Berkowitz
Email Advertising Campaign
This email directed you to a micro site we developed for parents and new teen drivers covering the issues they might encounter along the way.
Copywriter: Jim Smith
















