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Tag: NY

Graphic Design, Web Design, Long Island, New York

logo designFrom eye-catching logos and website design, direct mail campaigns, internet advertising and graphic design, my creative work stands out and gets results.

When you partner with me, you get much more than an art director. You get a dedicated professional with over 11 years of experience at New York City and Long Island advertising agencies and graphic design firms.

My goal is to help you turn heads, impress clients and win customers.

Experience

Agencies

Here & There
G2 Direct & Digital
Grey Healthcare Group
Rapp Collins Worldwide
Freelance Art Director
Senior Art Director
Art Director
Junior Art Director
‘08 – Present
‘05 – ‘08
‘03 – ‘05
‘98 – ‘03

Clients

MINI Cooper
The Onion
Bank of America
BMW
Liberty Mutual
Netbank
New York Knicks
Crestor
Youthcare Foundation
Refacto
Radio Shack
Actonel
Blockbuster
Nuvigil
Mercedes Benz
Sutent
Exxon/Mobil
Kaiser Permanente
Simdax
M&M’s
Pfizer
Citizens Bank
Fairmarket
Amicus
United States Navy
Juno
SFX.com
LasikPlus
Subaru
Orbitz.com
Arthritis Foundation
Citibank
Aetna
New Power
Cingular
Aclasta

Technical Skills

Photoshop, Illustrator, Indesign, Quark, Flash, Dreamweaver,
XHTML, CSS, SEO

Education

Fashion Institute of Technology, SUNY Farmingdale

Flyer Design

graphic designClub-goers were informed of the latest events and hottest hangouts through various flyers created for NYC Metro area nightclubs.

Brochure Design

advertising designIf you don’t know what Sonic ID is, it is a sound that represents a company. Sort of an audio logo. This guide, with a CD enclosed, gives direction on how to use the Sonic ID for Crestor. This piece Won the 2004 RX Club award of excellence.

Copywriter: James Frankel

Self Mailer Design

advertising designThis season-ticket deal for the NY Knicks only comes along once in a blue (and orange) moon.

Copywriter: Frank Trani

Banner Ad Design

internet advertising, web designThese banners are hot! And so was the deadline. From concept to completion, 18 of these little pixel-packing powerhouses made it to the media company in record time.

Copywriter: Howard Friedman

Web Design

web designSince Duce is a traditional construction company, I chose an ornate crown molding as the constant design element, with a different animation for each section of their site. They liked the site so much, they decided to brand their entire company around it.

Graphic Design

print ad, magazine adThis MINI poster helps reinforce branding and pride for employees. In the fun MINI look and voice, the image of the MINI motorer and the headline spell freedom for anyone who wants to drive a MINI by offering great financing.

Copywriter: Steven Berkowitz

Magazine Ads

print ad, magazine adThis campaign features two ads. The first ad is a thank you note written to the foundation. It starts with the handwriting indicating the person was struggling. Toward the end of the note,  the handwriting gets clearer. The second ad features a Jack Benny quote from an award ceremony talking about his arthritis.

Copywriter: Tony Lamont

Poster Design

print ad, magazine adThe minds behind BMW’s engineering are, in fact, brilliant. But what about the the minds behind their financing? This poster is one of many used by BMW to help boost brand awareness to new hires and instill an overall sense of pride from working for them.

Copywriter: Steven Berkowitz

Art Director - Graphic - Web Designer

I am a seasoned professional in concept and design as well as marketing strategies for direct response and interactive advertising campaigns. As a freelance consultant, I bring my professional design and web development skills to your agency or small business.

Please don't forget to check out my flash website design.

Testimonials

Paul is an easy recommend: smart, dedicated, persistent in the pursuit of great creative, easy to work with. . . it’s a pretty long list. He makes hard things look easy. He has impeccable taste. But when it comes to being passionate about the work, he’s off the charts. — Doug Klein – Creative Director